The University of Jammu strives to be an institution of excellence in higher education that Constantly responds to changing social realities through the creation and application of knowledge. Contributes towards a pupil centered and just society that nurtures innovation, protects dignity and ensures equality. Aims at holistic development of students to face the challenges of globalized world. To become an innovative knowledge institution with capacity to meet the knowledge challenges of 21st century and contribute towards transformation of Jammu and Kashmir into a peaceful and prosperous state with balanced socio-cultural and economic development.